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Stop Focusing on Facebook to Broadcast Your Content

For years now, sites seem to increasingly focus mainly or even exclusively on Facebook to broadcast new content, giving any and all other methods significantly less importance or even ignoring them completely, to the point of even removing options that users had in the past. In addition, Facebook elements are not only integrated into pages more and more, but actually become the primary or even the only way in which users can interact with the content, such as by commenting, making it difficult or even impossible to do so without connecting the action to one’s own Facebook account. And let’s not forget how an increasing number of sites nag users to “like” or otherwise support their Facebook pages, to the point that the behavior goes beyond being annoying and becomes obviously desperate.
There’s clearly absolutely no excuse for this nagging, nor for requiring users to have a Facebook account and connect to it in order to interact with the content found on other sites. On the other hand, considering Facebook’s number of users and the amount of time many spend on the site, seeing it as a particularly important method of broadcasting one’s new content may have made some sense years ago, when posts still reached all those who “liked” a page, but it never made any sense to focus on it at the expense of other methods that do not require one’s audience to also use a specific third party service. More importantly, it’s been years since it stopped making any sense whatsoever to continue focusing on Facebook at all, seeing as it’s no longer even possible to properly use it to broadcast your new content to those who may be interested ever since posts started reaching less and less followers unless the poster pays to change that behavior, and if they do then said posts may show up as being sponsored, which may make users ignore them anyway, considering them to be advertisements.
Sure, a lot of people use Facebook and a lot of people use Facebook a lot, so if you have a site you pretty much need to have an associated Facebook page through which Facebook users will be able to interact with you and your content. You should also make it easy for people to easily share, “like” or recommend your content on Facebook, as well as to have the comments they post shared there as well, whether they perform these actions from your Facebook page or directly from your site. However, you must not make any of these actions require any others, you must not require any user to offer any access to their account in order to perform them, and you most definitely must allow your users to have nothing to do with your Facebook presence and choose to be notified whenever new content appears on your site by other means!

What I’m getting at is that, if people are interested in your site, they may actually want to see the content on and get notifications from your site. Some may prefer other social networks or similar services, which you may or may not choose to maintain a presence on, depending on how the potential benefits compare to the additional amount of work required, but you can never afford to treat your site’s front page and feeds the same way. All users should always be able to quickly find new content if they simply open your site, and those who follow a larger number of sites and want to quickly be able to sift through new posts should have the option to stick to simple feeds, which require little to no maintenance and can be loaded even directly from some browsers, on top of the few remaining decent feed reader services. In addition, if your site’s big enough to be able to handle it, newsletters, possibly personalized ones, may also still be interesting for some users.
These methods worked just fine before Facebook and they actually continue to work just fine now, while Facebook obviously doesn’t work as a method of broadcasting content at all anymore. This is perfectly obvious and it has been for years, but it seems that, instead of showing that they’re aware of this and acting accordingly, by returning to other methods of broadcasting new content, many do the exact opposite and appear to focus on Facebook even more. It’s like some sort of abusive relationship, where content creators cling on to some misguided notion that Facebook will care about them once again if they prove their dedication to it even more whenever it makes it obvious that it doesn’t.


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