Conformity in Black
Whenever I happen to glance through an offer or just browse through an on-line shop, I am painfully reminded of how little choice there is. It matters little whether we’re talking about tyranny of the majority or the manufacturers impose this themselves, the result is the same. I’m talking about the fact that the vast majority of electronics are black. For me that’s a huge problem because I can’t stand black, so my options are severely limited, but the greater issue is that there’s no choice for anyone. It seems nothing has changed since Henry Ford‘s famous “so long as it is black”…
It actually seems quite strange… A lot of brands do care about the design of their products and try to make them stand out in one way or another, yet they overlook what likely is the design element that’s easiest to change, namely the color. Cheaper models are regular black and expensive models are shiny black, like that’s all there is, no other paint is available. And that shiny black doesn’t even have the advantage of making dirt less noticeable anymore, since it’s actually easier to stain than bright white, any touch leaving obvious fingerprints on the product.
Trying to think about it objectively, Henry Ford’s statement does make sense when it comes to cheap products. Painting all of them the same way certainly reduces production costs, and if black paint dries faster then it seems like the best choice. Consumers who look for very cheap products will be happy that they save a little more money, and when the price is your main concern you don’t complain too much about the design. So, yes, it might be understandable when it comes to budget products, but not for anything else!
On the other hand, if the manufacturers resort to black simply because it seems to be what most people want, it’s certainly not right. Most people are not all people, so you can’t take away the choice. Not to mention that, if you do that, it tends to become a self-fulfilling prophecy. When the vast majority of products are black, it makes sense that most people are going to buy black products, don’t you think? Inertia and herd mentality also come into play, people saying they want black items simply because that’s what seems to be “cool” and that’s how the really nice products are anyway.
Either way, you can’t justify this flood of black for anything other than budget products. I’m saying budget products because I like this system which is being used recently to classify certain products into budget (or value), mainstream, performance and enthusiast categories. It seems far better than the old one, which only used three categories, so I’ll use it to explain what I’d like to see when it comes to anything that doesn’t fit into the budget category.
Mainstream products should at least allow for some limited amount of choice when it comes to color. Two options are of course the minimum, but there should be three whenever possible. The choices should be as different as possible, the most obvious example being black, white and some “crazy” color like bright pink. That should give people some small amount of control over their immediate environment without significant costs for the manufacturers.
Performance products, on the other hand, should offer people significantly more choice. There could be more colors or the same three color choices could be combined with two or three different design models, allowing people to mix and match and giving them even more control. The different designs could imply some noticeable costs, so it might not be that easy to implement, but the larger color palette shouldn’t be much of a problem, especially considering that performance products are not cheap to begin with, so any difference would be hardly noticeable.
As for enthusiast products, the amount of available options could be even greater. This is not mandatory, as the number of options I said should be available for performance products is enough to offer the consumer a reasonable amount of control, but people who are interested in such products do tend to want the very best in all aspects, so it certainly couldn’t hurt. Costs shouldn’t be much of a problem either, since the impact would be very small when you consider the price of most enthusiast products.
I’m just asking for some choices, which seems like a rather simple request… Actually, what I said above could be a second step, the first being making sure that manufacturers at least have a fair number of products of different colors in their offer. So, in the beginning, they could still release each product in a single color, but make sure that not all (or even most) of their products are the same color. That seems very simple and could be quite useful for a time, as long as they’d alternate said colors and not have a few product families entirely in one color.
You could say that I’m just blowing a pet peeve way out of proportion, but I think this is a real problem. Yes, it is a personal issue because I’d like to still be able to choose items based on performance and reliability without having black or any dark or “crazy” colors in my room, but the lack of choice is always a big problem for all. That’s because the lack of choice makes people think even less when they’re thinking far too little as it is. Of course, those in positions of authority tend to like the others much better when their brains are turned off, which just shows how things fit together…
It really doesn’t seem like I’m asking for too much… And that’s quite an event, because I’m usually asking for major changes in order to solve very serious problems, so it would be nice if somebody would take note of the fact that I was more than reasonable this time and only wrote about changes which could easily happen…



